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Brazil

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We exhibited at Expo Revestir, São Paulo, Brazil in March.  Expo Revestir is one of the most important trade events for the architecture and construction sector in South America. The exhibition brought together 50,000 attendees from over 60 countries, including architects, interior designers, retailers, builders and international buyers.

Despite relatively weak economic growth last year, Brazil’s economy is projected to grow by 4% per year from 2013 through 2016.  Together with US$235 billion scheduled for infrastructure improvements in advance of the FIFA World Cup in 2014 and Summer Olympics in 2016, Brazil is primed to be an important new market for Armourcoat.


Armourcoat finishes can be viewed at the Texthura y Cor showroom in Sao Paulo.  The professional sales team present Armourcoat products in partnership with Brazilian agent Vitruvio Revestimentos.

Designed by Arquitectonica and located in the upscale Itaim district, JK Iguatemi in São Paulo is part of a multi-purpose project with three new luxury office towers, one of which houses the global headquarters of Santander. Daylight plays a crucial role in the project with high ceilings, wide boulevards, white stone floors, and interior design with clean, minimalist lines.

The mall, named after President Juscelino Kubitschek which opened in June 2012, also presents the largest collection of boutique retail brands with over 230 stores.  Armourcoat's Brazil agent Vitruvio Revestimentos completed the Longchamp store at JK Iguatemi, with a custom polished plaster finish incorporating the brand’s distinctive criss-cross design.

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