Armourcoat exhibited at MosBuild Russia in April in conjunction with local agent Studio A Dekor.
MosBuild is the largest annual international construction exhibition in Europe and Russia. The event brings together over 2,000 companies from 45 countries and attracts over 100,000 industry professionals from around the world.
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My overall impression of MosBuild 2013 is that it’s even better than last year. The build up that organisers ITE did before the show has been great, particularly their online activity which has started to make a real difference to people’s awareness before the event, which creates greater numbers at the show. The numbers this year have been fantastic, we have talked to a lot of key architects and designers they are very interested in what we are presenting. Our sculptural wall finishes especially have been creating a lot of interest.
The Russian market is one of our most important markets and that’s why I make the effort every year to come to MosBuild and we make a big presence here. We have exhibited at MosBuild for a number of years - we still feel it is extremely relevant for us to be here. Internationally we have gone through a lot of turmoil in recent years, but we are now starting to see an upward trend. You can get a snapshot of the industry from coming to see these trade shows, you can sense the market coming back to life, people are talking about live products. It’s not just a case of people saying yes we would like to use you at some point in the future it’s yes we have got projects that we can work on that we can specify you for. This particular section of MosBuild has moved into a much bigger area and again this demonstrates how much life there is in the market and the potential that we have here.
MosBuild is definitely one of our top 5 shows; it is certainly on the world stage as an event that holds its own against the other trade shows. How the exhibition is presented and promoted is fantastic - certainly one of the best I’ve seen for online promotion. ITE is leading the way in terms of getting those messages across.
MosBuild is the largest annual international construction exhibition in Europe and Russia. The event brings together over 2,000 companies from 45 countries and attracts over 100,000 industry professionals from around the world.
My overall impression of MosBuild 2013 is that it’s even better than last year. The build up that organisers ITE did before the show has been great, particularly their online activity which has started to make a real difference to people’s awareness before the event, which creates greater numbers at the show. The numbers this year have been fantastic, we have talked to a lot of key architects and designers they are very interested in what we are presenting. Our sculptural wall finishes especially have been creating a lot of interest.
The Russian market is one of our most important markets and that’s why I make the effort every year to come to MosBuild and we make a big presence here. We have exhibited at MosBuild for a number of years - we still feel it is extremely relevant for us to be here. Internationally we have gone through a lot of turmoil in recent years, but we are now starting to see an upward trend. You can get a snapshot of the industry from coming to see these trade shows, you can sense the market coming back to life, people are talking about live products. It’s not just a case of people saying yes we would like to use you at some point in the future it’s yes we have got projects that we can work on that we can specify you for. This particular section of MosBuild has moved into a much bigger area and again this demonstrates how much life there is in the market and the potential that we have here.
MosBuild is definitely one of our top 5 shows; it is certainly on the world stage as an event that holds its own against the other trade shows. How the exhibition is presented and promoted is fantastic - certainly one of the best I’ve seen for online promotion. ITE is leading the way in terms of getting those messages across.